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REASON #1:
For
just pennies a day, a website can multiply the effectiveness of the
money you're already spending on all your other --- and more expensive ---
sales / advertising / marketing material.
With a website, you can tell
your whole story about your
business or organization in a way that you could never do in an ad or press
release or business card. By including your website address (domain name) on
all your advertising and promotional pieces, prospective customers can
check your site out and get even more information about you. And they can
visit you after hours when you're closed.
You can display your website address on virtually all the other marketing
and advertising material
you're already producing and paying for:
Letterhead, business cards
Membership directories, professional/industry directories
Yellow page ads, newspaper/magazine ads and listings
Brochures, fliers, billboards, banners, signs, vehicles, bumper stickers
Promotional giveaways
(mugs, pens, calendars, etc)
REASON #2:
Nowadays,
NOT having a website reflects poorly on your business or
organization.
This is a negative reason, but it's the
hard truth. Right or wrong, whether or not a business or organization even
has a website is viewed these days as an indicator of its
professionalism and quality. Today the public expects a website... and the
business or organization who doesn't have one
sticks out like a sore thumb!
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